definition of sustainability.
There is no such thing as 100% sustainability, yet there are better alternatives.

The idea of sustainability is a concept of equity. Equity in terms of a balance between social, environmental and economic perspectives along the value chain of a product. For our generation and generations to come.

responsibility at the core.

Sustainability means taking responsibility. This implies not only taking responsibility with regards to production circumstances of the brands that we represent. But also when it comes to my own business when it comes to ethically justifiable decisions in terms of people, resources and marketing.

re-value what we wear.

By changing the way how we buy our garments and appreciate the value of what we wear, we can create a shift in the velocity of how fashion is produced and consumed.

The raven collective offers better alternatives for a wardrobe that lasts longer than one season. A wardrobe that is better for people and the environment, and does not compromise on style.

supporting the pioneers in fashion.

Every item is carefully selected from upcoming designers and brands across Europe with the mission to support fashion pioneers who have consciousness in their DNA. Each brand has been chosen because their production processes, materials and values treat both people and the environment with care and consideration.

sourcing and production.

The approaches of the brands that we represent are highly diverse and innovative. As experts in sustainable fashion, we carefully choose every designer based on verifying their sustainability approach.

environmentally friendly materials  •  non toxic dyes  •  upcycling & use of leftover fabrics from the industry  •  less to zero waste  •  ethical & fair working conditions  •  supporting local production & craftmenship


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